MicroAttribution: Interactive Attribution & Telemetry Playground

Customer Journey Simulator

Touchpoint Injection

Value ($):

Goal:

Active Journey Sequence

Offline Queue & Resilience

Network & Storage

Simulate Network State

Toggle to buffer events in IndexedDB

Network Status

ONLINE

Queued Events

High Priority

Storage Tier

IndexedDB

Dispatcher Event Stream

Live Multi-Touch Attribution Engine

Value Preserved Σ = V

Calculates 7 distinct attribution models concurrently across the active journey using real floating-point mathematics and absorbing Markov chain matrices.

Channel	First-Touch	Last-Touch	Last Non-Direct	Linear	Time-Decay (7d)	U-Shaped (40/20/40)	Markov Chain

Credit Distribution by Attribution Model

Statutory Privacy & Sanitization Sandbox

GDPR • ePrivacy • CCPA

Client IP Subnet Truncation (/24 IPv4, /48 IPv6):

Masked Subnet: 198.51.100.0 (/24 IPv4)

URL & Query String PII Redactor:

Scrubbed URL: https://store.com/checkout?utm_source=google&email=[REDACTED]&card=[REDACTED]

Daily Ephemeral Rotating Salt & Visitor Pseudonym (SHA-256):

UTC Day Index: ...

Salt: ...

Visitor Token: ...

Secondary Failover

Standby (Auto 5xx Failover)

GA4 Dual-Dispatch

Measurement Protocol (/mp/collect)